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A Great Legacy Continues...
In 1887 it was a wonder.
In 2007 it is a miracle...
It is a media organization, with a history of well over a century,
never deviating from the perilous path of struggle for Truth,
Justice, Freedom and Equality.
It is really a survival;
the survival of the fittest!
The dawn of free press in Malayalam was in 1887, when the Deepika,
the first Malayalam daily was printed on a crude, handmade wooden
press.
There began the history
of elite journalism in Malayalam. That was the humble outset of
a legend to be.
Under the dynamic leadership
of Fr. Emmanuel Nidhiri, a versatile genius and known writer,
the Deepika marched toward the 20th century. It grew in popularity
and its area of operation widened. Writers, contributors and correspondents
were from all segments of the Kerala population. It earned a credibility
and respect, rarely enjoyed by vernacular newspapers.
121 Years old; still Brave and Bold.
In January 1927, the newspaper became
a daily and it re-emphasised the goals its founding fathers had
set in its very first issue, viz:
- To represent the needs of the common
people to the rulers.
- To protect and safeguard the inalienable
rights of the people.
- To fight for Truth, Justice and Freedom
and to unite the separated brethren of Kerala.
Over the decades, Deepika grew in strength
and gradually became a part of the Kerala life. It always stood
by the people and feared none. It fought relentlessly for the
well-being of the farmer, the weaker sections, the rights of the
minorities and lower castes, irrespective of color, caste, creed,
religion or gender.
Deepika at the same time maintained a
neutral political stand, earning the appreciation of politicians
and other leaders, both big and small. Jawaharlal Nehru, Indira
Gandhi, Rajiv Gandhi, Shankar Dayal Sharma, K.R.Narayanan, Arjun
Singh and L.K.Advani are among the national leaders who have lauded
and appreciated the Deepika's impartiality.
Serving all over Kerala
Kottayam

Rashtra Deepika Ltd.
P.B. No.7
Kottayam-686 001
Phone: 566706 (4 lines)
Fax: 567947 |
Thrissur

Rashtra Deepika Ltd.
P.B. No.32, Veliyannoor P.O
Thrissur-680 001
Phone: 24230, 21596
Fax: 24740 |
Kannur

Rashtra Deepika Ltd.
P.B. No.1407
Pallikunnu-670 004
Phone: 501666, 501020
Fax: 501450 |
Trivandrum

Rashtra Deepika Ltd.
Malankara Buildings
Palayam
Trivandrum-34
Phone: 462911, 461845
Fax: 475175 |
Kochin

Rashtra Deepika Ltd.
Palarivattom
Kochi-25
Phone: 336570, 336571
Fax: 331692 |
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The Affluent Kerala reads Deepika Publications
The affluent strata and the higher-educated
class of the Kerala society form the bulk of the Deepika readership.
Many of its readers have distinguished and established themselves
at the summit of virtually all fields of economic, social and
political activities. Top bankers, jewellers and gold merchants,
planters, share brokers, industrialists, etc. of the state are
its regular readers.
| Deepika
Daily -The Great Crusader |
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The Deepika daily newspaper is the
flagship publication. The Deepika's efforts toward bringing
about maximum benefits to farmers at all levels have been
momentous. It has fought relentlessly for setting fair prices
for agricultural commodities, particularly rubber and coconut,
and has widely encouraged the use of scientific fertilizers,
high yielding varieties of all types of crops, etc.
The Deepika has always stood by
and supported the poor the downtrodden and the oppressed
in every way possible. Mother Teresa, too, in her own special
way had a deep affection for the Deepika and its activities,
for which she often prayed.
Deepika was blessed by Pope John
Paul II in 1986 when he inaugurated its year-long centenary
celebrations during his maiden visit to India. In 1987,
the late Indian Prime Minister Rajiv Gandhi was the chief
guest at the centenary concluding ceremony.
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| Rashtradeepika
- Urban Kerala's First Choice |
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The Rashtradeepika -India's most
popular and largest selling evening daily was launched in
April 1992 from Trichur. It has seven editions and a readership
of over three million today. Two thirds of Kerala urban
population read this eveninger. It is not a cheap, gossipy
tabloid; it is like a serious morning daily.
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| Karshakan
- Glories of the Field |
Karshakan, an agricultural monthly
catering to the needs of farmers and agriculturists, was launched
in March 1993. Karshakan is the preferred magazine of every
strategist who wishes to enter the environs of rural Kerala.
It appeals effectively to the agricultural sector; it echoes
the heartbeats of Kerala farmers from plantation owners to
small-scale farmers. |
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| Sthreedhanam
- Fancy of the Woman |
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Sthreedhanam, a women's monthly, was launched in July 1994.
This magazine is the favorite of the women and families.
Malayalee women, young and old, modern and traditional,
urban and rural, find a dependable and entertaining friend
in Sthreedhanam. It offers a wide array of articles and
features to encompass the myriad fancies of today's women.
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Rashtra Deepika Cinema - Bold and Beautiful
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Rashtra Deepika Cinema, Kerala's largest- selling film magazine
was launched in September 1995.
It has more than a million readers every week, serving
them with the glitter and glamour of the cine world.
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Kuttikalude Deepika
- The Joy of Children
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Kuttikalude Deepika, the first Malayalam monthly for children
is now a fortnightly, eagerly awaited by youngsters. It
is the foremost choice of the little ones and discreet parents.
Popular for its features, stories and puzzles, it combines
all the elements to make a classic with the juniors.
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Children's' Digest
- Child is the father of man...
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Children's Digest, a monthly English magazine for the young
and the young at heart was launched in January 1997. It
has everything for making a mix that would be a hit with
children, and no wonder, it is virtually the most popular
magazine of its kind in India today.
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Deepika.com - The
Largest Read Malayalam Internet Daily in the World
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In October 1997, the Deepika made history again when it
became the first Malayalam daily on the Internet.
Deepika.com is the largest read online Malayalam Daily
in the world with an average daily hit of 26,78,765. www.deepikaglobal.com
, the English edition is one of the premier online editions
in South India. The modern web radio-Deepika Global Radio
is widely appreciated around the globe. Deepika Global SMS
sends shocking news to more than 20,000 Malyalees in 122
countries. Helping the Helpless, a charity fund promoted
by deepika.com has distributed approximately five million
rupees within a short period. E-KATHU- a professional e-mail
programme in Malayalam helps the Malayalees in different
coutries to communicate in their own mother- tongue to their
dear ones
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A Committed Team; Common Goals
The company has a workforce of over 1200
qualified and dedicated professionals, committed to the principles
and common goals of the organization. There are 7848 news and
distribution agents for our publications all over India. Year
after year, many of our staff won laurels for outstanding contributions
in various disciplines.
For the People; by the People...
In August 1989, the Deepika and its sister
publications came under the ownership of Rashtra Deepika Ltd,
a newly floated public limited company, in order to give the organization
a fresh breath of life and to bring about a corporate dimension
and to keep abreast with the rapid developments taking place in
the newspaper industry.
This was a turning point in the history
of the organization whereupon it gained new energy for a charge
ahead. The company, under the dynamic leadership of the Board
of Directors, who were professionals from different walks of life,
decided to multiply publications.
Rashtra Deepika Ltd. - Board of Directors
Newsfully Yours
Guided by the beacons of truth and journalistic
freedom, Rashtra Deepika Ltd vows to carry further its tradition
to vistas of excellence. |